About client
With a storied legacy of triumphs, FC Dynamo Kyiv embodies the epitome of success, setting new benchmarks in both the sporting and corporate realms. Through unwavering commitment to excellence, Dynamo Kyiv has established itself as an unparalleled industry frontrunner.
Context
Project description
We were faced with a challenging but exciting task: to make the FC Dynamo website modern, convenient and multifunctional. Our team decided to raise the bar and create the best football website globally. Why the best? Good question. Let us tell you now!
Without understanding the challenges of the past, it isn’t easy to plan for the future. Therefore, we started by researching the experience of Dynamo departments with their old websites (there were THREE websites) to understand clearly what works and what doesn’t.
Process
After analyzing all the problems of old websites, we started working on our ambitious goal. We put the fans in the front seat. They are a loyal audience, and the convenience and informativeness of the site are essential to them.
We started with questions to ourselves and the fans:
- What is it like to be a fan? Why do people go to football? Do they associate themselves with players?
- How can we help people be closer to their favorite “Dynamo”?
Startegy
Discovery Phase
During the discovery phase of the new Dynamo Kyiv website our main priority were user needs and preferences, the process ensured that the website’s development aligned seamlessly with the audience’s expectations and enhanced their overall experience.
Domain Research
In the Domain Research phase, we uncover crucial insights to build a strong strategic foundation
Data Analysis
In the Data Analytics phase, we harness the power of data to derive actionable insights that inform our strategic direction
Users Research
In the Users Research phase, we conduct comprehensive interviews to deeply understand user needs, guiding our strategic decisions
Value Proposition
In the Value Proposition phase, we craft hypotheses with precision, guiding the creation of strategic solutions through thoughtful analysis
Customer Journey Map
In the Customer Journey Map phase, we synthesize insights from previous stages and employ metrics to create a visual roadmap that guides our strategic implementations
UX Prototyping
At this point we refine the user flow and craft wireframe prototypes, ensuring seamless navigation and a tangible representation of our strategic vision
Strategy Results
We developed an information architecture that reflects the needs of different categories of users. Many fans said they wanted to get information on the main page about who Dynamo played, buy a T-shirt and the latest news
We offered a modular page structure. We allowed administrators to change the appearance of the main page depending on their needs:
- Match day
- News / Slider
- Breaking news
Deliverables
Functional Decomposition
Break down of project’s features to provide an accurate foundation for cost estimation
Time-to-market estimation
Ensuring clients have a clear understanding of when their solution will be ready for launch
Wireframes prototype
Visual representation of the future solution layout and functionality
Development
Without understanding the challenges of the past, it isn’t easy to plan for the future. Therefore, we started by researching the experience of Dynamo departments with their old websites (there were THREE websites) to understand clearly what works and what doesn’t.
During the discovery phase of the new Dynamo Kyiv website our main priority were user needs and preferences, the process ensured that the website’s development aligned seamlessly with the audience’s expectations and enhanced their overall experience.
Mobile Versions
Break down of project’s features to provide an accurate foundation for cost estimation
